4 Gründe für die Digital Strategie

Was ist eine Strategie? Und warum sollen wir eigentlich erstmal viel Geld für eine Strategieentwicklung in die Hand nehmen?


4 Gründe für eine Digitalstrategie

Ein Gedankengang, den ich im ersten Augenblick durchaus nachvollziehen kann. Wer jedoch in der Vergangenheit bereits strategisch gearbeitet hat, dam sind die Vorteile mit der Zeit durchaus bewusst geworden:

  1. Sicherheit
    Ein Strategie ist ein Plan. Eine Leitplanke. Sie gibt den handelnden Personen Orientierung in der täglichen Arbeit und macht die Kommunikation in Zeiten wie diesen kalkulierbarer.
  1. Planbarkeit
    Das bedeutet auch, dass ich einen Plan erstellen kann, weil ich Erfahrungswerte entwickeln und wieder einfließen lassen kann. Die Effizienz wird erhöht, weil ich höhere Reichweiten aufbauen kann.
  1. Messbarkeit
    Wissen Sie wo Sie mit Ihrer Kommunikation vor 12 Monaten standen? Wissen Sie wo sie heute stehen? Ich meine nicht Ihr Bauchgefühl. Sondern belastbare Parameter, die sich vergleichen lassen. Nur so können Sie feststellen, ob Sie ihre gesteckten Ziele erreicht haben und wie zukünftige Ziele aussehen sollten.
  1. Entwicklungsfähigkeit
    Und nur wer seine Aktivitäten ständig optimiert und sich neue Ziele setzt, der kann sich entwickeln. Digitale Kommunikatgion und seine Plattformen entwickeln sich rasend schnell. Das bringt neue Möglichkeiten. Es zwingt jedoch auch dazu am Ball zu bleiben.


8 Faktoren für den Social Media Erfolg

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4 Comments on 4 Gründe für die Digital Strategie

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